Our blog


The digital world is the most dynamically changing one. We stay on top of new tools so you don't have to. Since sharing is caring - here's what we feel is important to know to be able to understand and speak about digital products and campaigns.

All
Branding
Marketing
CGI

Recent blog posts


Artists around the world - it’s time to innovate!
CGI

Artists around the world - it’s time to innovate!

The field of architecture visualization has always been rapidly evolving. Now, driven by advancements in AI and widespread access to knowledge and tools, it’s evolving exponentially. More than ever before, learning resources and powerful software are accessible, lowering the hurdles for those aspiring to enter the 3D art space. Yet, this easier access introduces new challenges, particularly as AI reshapes the expectations of value within this domain. What are CG artists supposed to do in order to stay relevant? Our bet is this - push beyond simple artistic creation and step into roles that demand problem-solving and innovation.

Dagmara Kowalik
Dagmara Kowalik
2024-03-13
Read more
Applying for the position of an Archviz Artist
CGI

Applying for the position of an Archviz Artist

Are you passionate about architecture visualization and aspire to build a fulfilling career in the industry of 3D visualization? Are you eager to discover exciting job opportunities as a 3D artist specializing in architectural visualization? Your quest for insights and guidance ends here. In this extensive guide, we'll provide you with an in-depth roadmap for navigating the path to your ideal job as an architecture visualization artist, often referred to as an 'Archviz artist.' Our comprehensive journey will cover every essential facet of your career pursuit, from evaluating your skills to meticulously crafting an impressive portfolio and excelling in the application process.

Dagmara Kowalik
Dagmara Kowalik
2024-02-19
Read more
Navigating Design Solutions: AI, Crowdsourcing, or Dedicated Designers?
Marketing

Navigating Design Solutions: AI, Crowdsourcing, or Dedicated Designers?

So, you're in need of a fresh logo, perhaps a snazzy new set of outdoor signage, or even a couple of sleek landing pages. The burning question is, do you really need to fork out the cash and time to hire a design firm or a freelance graphic designer, especially when you've got a plethora of low-cost (or even free) options at your fingertips?

Dagmara Kowalik
Dagmara Kowalik
2024-01-28
Read more
Consumer Behavior Insight: Users Do Their Research Before Reaching Out. How to Use This in Designing Your Website to Generate More Leads?
Marketing

Consumer Behavior Insight: Users Do Their Research Before Reaching Out. How to Use This in Designing Your Website to Generate More Leads?

In today's digital age, consumer behavior is undergoing a transformation. No longer are potential customers quick to pick up the phone or send an inquiry email when they come across a product or service they're interested in. Instead, they embark on a journey of extensive research, gathering information and evaluating options before reaching out to a business. As a result, your website serves as the first point of contact for these research-driven users. In this blog post, we'll explore this shifting consumer behavior and offer insights on how to use it to your advantage when designing your website to generate more leads.

Dagmara Kowalik
Dagmara Kowalik
2024-01-07
Read more
How to UX/UI Design a 3D Configurator That Makes Sense?
CGI

How to UX/UI Design a 3D Configurator That Makes Sense?

3D configurators have emerged as a game-changing tool, transforming the way products are presented and personalized. At The Digital Bunch, we've witnessed this shift from traditional display methods to immersive, interactive 3D experiences that captivate customers. Drawing on our extensive experience, this blog post aims to shed light on the intricacies of UX/UI design for 3D configurators. We'll delve into how these digital marvels are not just reshaping consumer interactions but also setting new standards in product customization and engagement, providing insights and practical advice to help you create a 3D configurator that's not only visually impressive but also intuitively navigable and user-focused.

Dagmara Kowalik
Dagmara Kowalik
2023-12-05
Read more
10 Reasons Why Startups Fail
Marketing
Branding

10 Reasons Why Startups Fail

Startups are the lifeblood of innovation, bringing fresh ideas to life and challenging the status quo. However, the journey from idea to a successful business is fraught with challenges. Statistically, the majority of startups don't make it past their initial years. Understanding the pitfalls that lead to failure can be an invaluable lesson for new entrepreneurs.

Dagmara Kowalik
Dagmara Kowalik
2023-12-03
Read more
Software Development with Product Design Sprints for building better products
Marketing

Software Development with Product Design Sprints for building better products

Just like about anywhere in life, time is money, and quality is paramount. To ensure a smooth and efficient journey from concept to a successful product launch, a well-structured plan is indispensable. One approach that has gained immense popularity in recent years is the Product Design Sprint (PDS). In this blog post, we'll delve deep into the world of PDS, exploring how it can save you time and money while enhancing the predictability of your software development projects.

Dagmara Kowalik
Dagmara Kowalik
2023-11-28
Read more
The Rise of CGI Content Over Traditional Photography in Automotive Campaigns
CGI

The Rise of CGI Content Over Traditional Photography in Automotive Campaigns

The automotive industry has always been at the forefront of marketing innovation. From the iconic Volkswagen ads of the 1960s to the sleek and sophisticated campaigns of luxury brands like Mercedes-Benz and BMW, automotive advertising has constantly evolved to capture the imagination of consumers. Now, a significant shift is underway: the transition from traditional photography to Computer-Generated Imagery (CGI) in automotive campaigns. This trend is not just a technological evolution; it represents a fusion of traditional photography and filmmaking expertise with cutting-edge CGI techniques, bringing the best of both worlds together.

Dagmara Kowalik
Dagmara Kowalik
2023-11-27
Read more
Navigating the Future: The Three Horizons Framework for Innovation
Branding

Navigating the Future: The Three Horizons Framework for Innovation

In today's ever-evolving business landscape, staying ahead of the curve requires not just adaptability but also a strategic vision that extends beyond the immediate horizon. One powerful framework that can guide your business toward sustained growth and innovation is the "Three Horizons" model. Developed by McKinsey & Company in the 1990s, this framework helps organizations balance short-term objectives with long-term goals and navigate the complexities of strategy. In this blog post, we'll explore the principles of the Three Horizons framework, break down each horizon, and provide practical insights on how to apply it to your business.

Dagmara Kowalik
Dagmara Kowalik
2023-11-16
Read more
Unlocking the Future of Urban Planning with 3D Digital Twins
CGI

Unlocking the Future of Urban Planning with 3D Digital Twins

In the dynamic realm of urban development, a technological revolution is underway, and it's changing the way we perceive, plan, and manage cities. At the forefront of this revolution are 3D digital twins, powered by a range of new tools and software. These digital twins offer photorealistic, interactive, city-scale representations that are redefining the landscape of pre-launch destination marketing, design development, infrastructure management, and urban planning. In this article, we will explore the rise of 3D digital twins, their applications in city planning, and the transformative potential they hold for various industries. Join us on this journey as we unlock the boundless potential of 3D digital twins, redefine the future of city planning, and create a world that is both visually captivating and data-driven. The future is here, and it's built on the foundation of digital twins. Are you ready to step into this exciting world of possibilities? Embrace the future with 3D digital twins and be part of the transformative change that is reshaping our urban landscapes.

Dagmara Kowalik
Dagmara Kowalik
2023-11-07
Read more
  • 1
  • 2
  • 3