Client: The Brink Agency
Deliverables: Logo animation, motion design
Creating this stick animation was the first part of the project we did for The Brink Agency. Three sticks align in three different formations. It represents three branches that Brink specializes in - 3D Technology, Identity, and Development.
During the creation process, there were different approaches to the movement of the sticks. The way they should appear and revolve. Here you can see some of our "work in progress" versions, showing you the various approaches to the motion of the sticks.
We explored multiple ideas to present these positions. Some of them appear angular to change into a cylinder.
Here is another animation we developed, including the final positions of the sticks. It starts with the arched door and Brink's brand colors, orange and black, then white sticks appear.