The digital world is the most dynamically changing one. We stay on top of new tools so you don't have to. Since sharing is caring - here's what we feel is important to know to be able to understand and speak about digital products and campaigns.
In this article, we wanted to present various specializations in the field of 3D art and animation. We have included the responsibilities and characteristics of Lighting Artists, Modelers, Look Dev Artists, Environment Artists, and Animators.
This is the person who brings the scene to life with all the bright lights, colors, and shadows. They're like magicians who can create illusions with their lighting. You can spota lighting artist from a mile away, just look for the person who always carries a flashlight around, even in broad daylight. They'll often be caught staring at light bulbs for hours on end, mumbling to themselves about the "perfect hue". Be sure to give them plenty of caffeine and snacks to keep them going, because once they get into the zone, they'll forget to eat or sleep.
Modelers are the ones who create the 3D assets, from characters to vehicles to props. They're like sculptors, but with a mouse instead of a chisel. They spend hours staring at reference images, trying to create the perfect curves and angles. You can spot a modeller by their cramped fingers and their tendency to mumble to themselves about topology. They'll often have a permanent indent on their forehead from where they rest their hand while working, and their computer will be covered in post-it notes with reminders like "fix ear vertices" and "check mesh density".
The Look Dev Artist is like a painter, but instead of canvas and brushes, they work with textures and shaders to give a scene its final look. They're like makeup artists for digital characters, enhancing their features and giving them personality. You can spot a Look Dev Artist from their tendency to obsess over details, like the perfect amount of gloss on a character's lips or the exact shade of rust on a metal surface. They'll often be caught staring at people's faces, trying to analyze the underlying skin texture and color.
The Environment Artist is like a set designer, creating the world in which the characters live and breathe. They're responsible for everything from the buildings to the trees to the sky. You can spot an Environment Artist from their tendency to get lost in their own world, sometimes forgetting that they're not actually living in the digital environment they've created. They'll often be caught staring out windows, trying to analyze the light and shadow patterns in the real world so they can recreate them in their digital scenes. Don't be surprised if they start talking about the weather in their digital world as if it's a real place.
The Animator is like a puppet master, controlling the movements of digital characters andbringing them to life. They're like choreographers, but instead of dancers, they work with animated characters. You can spot an Animator from their tendency to fidget and move around a lot, always in search of the perfect motion reference. They'll often be caught making funny faces or doing silly dances in front of a camera to capture the nuances of acharacter's movements. Their desks are usually covered in action figures, toy cars, and other objects that they use as inspiration for their animations. Don't be surprised if you catch them muttering lines of dialogue to themselves in funny voices while they work.
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