Glossary
The digital world is the most dynamically changing one. We stay on top of new tools so you don't have to. Since sharing is caring - here's what we feel is important to know to be able to understand and speak about digital products and campaigns.
What is the difference between UX and UI?
User interface (UI) and user experience (UX) are two terms one might often encounter in the tech and digital industry. While they are often used interchangeably, they refer to different aspects of the website design process and have distinctive objectives. Understanding the difference between them is crucial for anyone looking to build a successful app or website.
General meaning
UX stands for “user experience design”, while UI means “user interface design”. Both components are crucial to a product and are closely related to each other. Despite their relationship, their roles are quite different, referring to various aspects of the product development and design process. In brief, UX designers focus on creating a user-centered design that enhances the user's experience, while UI designers focus on creating a visually appealing interface that supports the overall UX design. What are more precisely the key differences between those types of design?
What is user experience design?
It is the process of enhancing all aspects of user satisfaction by improving the usability, accessibility, and overall enjoyment of a product. UX refers therefore to the interaction between the user and a product or service. It involves understanding the needs, wants, and limitations of the target audience, and using that information to create a product that is both functional and enjoyable to use. UX designers focus on creating an intuitive, user-centered design that meets the needs of the target audience and ensures a positive experience for the user.
What is user interface design?
It is the visual design of the user interface together with all its components, including buttons, forms, icons, and text. UI designers are responsible for creating an attractive and appealing visual design that supports the overall UX design. They focus on creating a visually appealing interface that is easy to navigate, aesthetically pleasing, and consistent in its appearance and functionality. The UI design must be visually appealing, but it must also be intuitive, easy to use, and support the overall UX design.
All in all, understanding the difference between UX and UI design is crucial for creating a successful digital product as these are two crucial components of the product development process. While they both play important roles in creating a successful product, they have distinct objectives and require different skill sets. In order to have a product that sells well, you need both a good UX and a good UI. For example, you could have a shopping app whose design is aesthetic and whose navigation is highly intuitive (UI), but if the app loads slowly or requires plenty of clicks before getting to buy the product (UX), it doesn’t matter how good it looks, you won’t use the app anymore.
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