The digital world is the most dynamically changing one. We stay on top of new tools so you don't have to. Since sharing is caring - here's what we feel is important to know to be able to understand and speak about digital products and campaigns.
When it comes to creating a successful brand, it's essential to have a clear and consistent brand identity. One important tool for achieving this goal is the creation of brand guidelines. But what exactly are brand guidelines, and why are they so important for businesses? In this article, we'll explore the basics of brand guidelines and the key elements that should be included in any comprehensive set of guidelines.
Brand guidelines are a set of rules and standards that outline how a brand should be represented across all marketing and communication materials. They provide clear direction on how a brand's name, logo, colors, and other key elements should be used, and help to ensure that the brand's visuals and messaging are consistent across all touchpoints.
Some key elements that should be included in brand guidelines include:
By creating a comprehensive set of brand guidelines, businesses can ensure that their brand is consistently represented across all marketing and communication materials. This, in turn, can help to build a strong and recognizable brand identity, and improve the overall effectiveness of marketing and communication efforts.
In conclusion, brand guidelines are an essential tool for any business looking to build a successful brand. By outlining clear rules and standards for how a brand should be represented across all touchpoints, businesses can ensure that their brand identity is consistent and recognizable, and that their marketing and communication efforts are effective.
In the world of product visualization, configurators are a powerful tool that help businesses showcase their products in a clear and engaging way. However, not all configurators are created equal, and choosing between a 2D and a 3D configurator can be a difficult decision. In this article, we'll take a closer look at both types of configurators and their benefits, to help you make an informed decision.Read more
Product design sprints are an innovative approach to planning and developing software products. They bring together designers, developers, and stakeholders to collaborate on the initial stages of a project, with the goal of defining and validating the product concept. In this article, we'll explore what a product design sprint is and why it is such an important tool for software development.Read more
Photography has come a long way since its inception. With the advent of digital technology, photographers now have access to a wide range of tools and techniques that were previously unavailable. One such tool is virtual photography, which is taking the industry by storm and providing a more efficient, cost-effective, and versatile alternative to traditional photography.Read more